The Magazine Publishers Association (MPA) have provided the attached press release, drawing attention to their upcoming Newsagency focused promotion planned for February 2016.

They claim “Australia’s biggest publishers join forces” to drive sales and promote the Magazines medium.

Mary Ann Azer, Executive Chairman, MPA, comments: “For the first time, Australia’s largest publishers will join forces and work together to promote some of the country’s favourite magazines. Not only is this an incredible initiative for the magazine medium and our newsagency partners – it’s also a great result for Australian readers, with a portfolio of inspiring ideas and purchase initiatives set to be unveiled.”

Seventeen of the country’s biggest magazine brands will come together under the campaign including: Woman’s Day, New Idea, That’s Life, Take 5, Who, NW, Better Homes and Gardens, House and Garden, Home Beautiful, Real Living, Vogue Living, InsideOut, Australian Women’s Weekly, delicious., donna hay, Australian Gourmet Traveller and Taste.com.au.

The seventeen brands collectively deliver 9.3 million magazine readers per month and 32.6 million brand impressions across print, online and social.

Peter Zavecz, Chairman, MPA comments: “For the first time, the collective online, social and digital reach of some of the biggest brands in the country will work together. This is the biggest magazines promotion ever undertaken in Australian newsagencies – and a flagship, timely initiative by the MPA.”

Such pro-active support by the MPA is truly welcomed, and can only help Newsagents grow their businesses.